Jan Erik Rendahl

Konrad Olsson


Tracy of Sweden invited to the expert panel at Stockholm Design & Architecture Talks, arranged by Stockholm Furniture & Light Fair.

Traceability of raw materials is key to calculate carbon footprints and offer consumers and companies increased transparency in products and construction. But how do we achieve true traceability? What technologies need to be implemented? How do we handle the increased amounts of data? Leading traceability experts give their view of the way forward, and of what designers, companies, and consumers need to learn to understand the process.

Broadcasted Wednesday February 9, 2022 11:35 – 12:15 Digitalt
Listen to:
Jan Erik Rendahl, Co-Founder & Chairman Tracy of Sweden
Former Professor at Lund University, Rendahl has been rewarded with a medal from Harvard Business School for excellent lectures in Change Management and also been responsible for a large international research project, funded by EU’s 7th Framework Programme (FP7). He’s now one of three founders of traceability startup Tracy of Sweden.
Clic here:
Moderator: Konrad Olsson, Curator, Stockholm Design & Architecture Talks and Editor in chief, Scandinavian MIND

Konrad is one of Sweden’s most established magazine editors within fashion and design and the founder and editor-in-chief of Scandinavian MIND, a magazine and platform covering the intersection of lifestyle and technology. He’s an experienced speaker, moderator, and podcaster and regularly advises brands and organisations on content strategy and digital transformation.