Traceability of raw materials is key to calculate carbon footprints and offer consumers and companies increased transparency in products and construction. But how do we achieve true traceability? What technologies need to be implemented? How do we handle the increased amounts of data? Leading traceability experts give their view of the way forward, and of what designers, companies, and consumers need to learn to understand the process.

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Former Professor at Lund University, Rendahl has been rewarded with a medal from Harvard Business School for excellent lectures in Change Management and also been responsible for a large international research project, funded by EU’s 7th Framework Programme (FP7). He’s now one of three founders of traceability startup Tracy of Sweden.